YOKU MOKU Aoyama
Flag ship Store

Omotesando Avenue, originally constructed to access the Meiji-Jingu shrine, experienced large-scale urban development in anticipation of the 1964 Tokyo Olympics. Since then, more and more fashion designers set up their boutiques there and fancy coffee shops and restaurants were also built, making this one of the most popular places in Tokyo.

When YOKU MOKU’s flagship store in Aoyama opened in April 1978, the surrounding area was primarily composed of luxury residences. Even after many domestic and foreign boutiques set up shop in the neighborhood, vast tracts of green space including Meiji-Jingu Shrine, Yoyogi Park, and historical buildings like the Nezu Museum remained, keeping this area natural and beautiful.

YOKU MOKU’s Aoyama store was well-known by its symbolic blue bricks and courtyard reminiscent of the open café terraces in Europe.

This allowed customers to enjoy our confections with tea in a relaxing atmosphere. In the middle of the courtyard stood a dogwood tree with a life of its own, flowering beautifully in the spring, then producing young leaves in the summer, later turning red in the fall and finally falling in the winter, at the same new buds appearing to start the whole beautiful process over again.

YOKU MOKU’s founding father, Noriichi Fujinawa, loved the sense of life and its seasons evoked by the dogwood tree in his courtyard garden, so much so that the dogwood blossom became the logo of YOKU MOKU.